### The tobacco industry in the Democratic Republic of Congo: between seduction and prevention
In the animated streets of Kinshasa and through other provinces of the Democratic Republic of Congo (DRC), the tobacco industry has a significant influence, especially on young people and new consumers. The marketing strategies used by tobacco manufacturers are clever. By using attractive advertisements, attractive promotions, and by associating with artists, musicians and influencers on social networks, the industry succeeds in transforming the image of tobacco, including “modernized” products such as electronic cigarettes and nicotine sachets, in ostensibly less harmful alternative. This dynamic raises concerns about the way it impacts public perception of dangers related to the use of tobacco.
### Seduction strategies of the tobacco industry
The tobacco industry, in a context where health awareness campaigns are increasing, is making considerable efforts to get attractive, especially with the youngest. According to Patrice Milambo Kapia, Director of the National Program for the Fight against Tabgism (PNLCT), this marketing method is often based on popular culture and social networks to establish an emotional link with young people.
The use of public figures can strengthen the appeal of tobacco products and trivialize their consumption. This phenomenon raises concerns about the adequacy of current regulation in a country where smoking is already a significant public health problem. Jacquemin Mvilambi Nsiku, Congolese alliance coordinator for tobacco control and other drug addiction (ACCT), underlines that this trend can create obstacles to smoking reduction, industrial strategies that risk seducing entire generations.
### New products and their impact
The introduction of “modernized” products such as electronic cigarettes or nicotine sachets deserves special attention. Although they are often promoted as less harmful alternatives, the long -term effects on health are largely unknown. The erroneous perception that these products are without risk can induce consumption behaviors, and therefore, contribute to the normalization of tobacco use. Public health players are concerned about the absence of strict regulation concerning information and advertising linked to these products.
This situation invites you to reflect on the need to regulate not only traditional tobacco, but also these new forms of consumption which promise to be alternatives. The question that arises is: how to guarantee that the public, and in particular young people, receives precise and balanced information on the risks linked to these products?
### towards an effective fight against the influence of tobacco
To combat the seduction of the tobacco industry in the DRC, several tracks can be envisaged. On the one hand, the implementation of education and awareness campaigns, adapted and accessible, could make it possible to counterbalance the effect of marketing strategies. These campaigns must rely on scientific data and be oriented towards real knowledge of risks.
On the other hand, strengthening the legislation on advertising and promoting tobacco products could limit their accessibility to young people. This includes the regulation of collaborations between tobacco brands and influencers, which must be aware of the impact of their promotion on young people’s behaviors in terms of consumption.
Finally, encouraging research on the effects of new forms of consumption, as well as transparent communication on the results obtained, will also contribute to clarifying public debate on this sensitive subject. This could make it possible to establish solid bases for a better understanding of the issues associated with smoking.
### Conclusion
The influence of the tobacco industry in the DRC is a complex subject that deserves sustained attention. It is essential to promote an open, informed and respectful dialogue concerning the implications of smoking and the strategies implemented by the manufacturers. By uniting the efforts of public health actors, educators and civil society, it will be possible to create an environment that is conducive to the protection and education of young people in the face of this reality. The ultimate objective remains that of preserving public health and guaranteeing a healthier future for future generations.