Title: The finale of Mon Premier Montreux by Castel Beer: the opportunity to export African humor
Introduction :
The grand finale of the third edition of Mon Premier Montreux by Castel Beer will be held this Thursday, October 12 at the large hall of the French Institute of Kinshasa. This event, organized in partnership with Canal RDC and Castel Beer, brings together eight finalists from different French-speaking African countries to present their best sketches. The objective of this unique casting is to give amateur comedians the opportunity to perform on the legendary stage of the Montreux Festival in Switzerland. In this article, we will look at the importance of this event in promoting African humor internationally.
Creating artistic bridges between Africa and Europe:
One of the main objectives of Mon Premier Montreux by Castel Beer is to create bridges between the Swiss and European public, and the African public. Thanks to this initiative, many African artists have been able to make themselves known and share their humor with spectators around the world. Indeed, the selected finalists must be able to transmit their message in an understandable and exportable way, retaining their African identity while being accessible to the European public.
An opportunity for African talents:
The casting of Mon Premier Montreux by Castel Beer offers a real opportunity for African comedians to showcase their talent. The selection criteria include the artistic quality, the personality of the candidates as well as their willingness to learn and question themselves. The finalists will have the opportunity to perform on stage and reach an international audience thanks to the broadcast of their performance on the group’s social networks.
Support from the Castel Beer brand and Canal RDC:
This project benefits from the support of important partners such as Castel Beer and Canal RDC. Honoré Kitenge, Marketing Director of Bracongo, expressed the importance for his brand of supporting projects that highlight talents and transform them into success. The collaboration between Castel Beer, Canal RDC and Mon Premier Montreux by Castel Beer makes it possible to give visibility to comedian artists and to promote African humor across the continent and beyond.
Conclusion :
The final of Mon Premier Montreux by Castel Beer is a unique opportunity for African comedians to showcase their talent and represent Africa on the international stage of the Montreux Festival. This event helps create links between Swiss, European and African audiences, and contributes to promoting African humor throughout the world. Thanks to the support of partners such as Castel Beer and Canal RDC, this third edition offers a valuable opportunity to artists and testifies to the richness and diversity of humor on the African continent.