** Artificial intelligence and creativity: the position of a Congolese graphic designer **
Kinshasa, June 4, 2025 (Fatshimetry) – The emergence of artificial intelligence (AI) arouses passionate debates in various fields, including graphic art. During an interview, Congolese graphic designer Christous Molisho shared his reflections on the implications of this technology on the creativity of artists. According to him, although AI can serve as a precious tool to optimize certain tasks, it poses a significant risk of dependence which could affect the originality and the creative autonomy of graphic designers.
### The duality of artificial intelligence
AI offers opportunities to speed up creative production. Molisho stresses that, in graphics, technology can facilitate many steps in the creative process, making results made upstream faster and accessible. However, this ease of access can also cause dependence that weakens the creative spirit. The fundamental question remains: how can a technology, originally conceived to assist humans, become an obstacle to individual expression?
It is important to note that AI has the potential to automate repetitive tasks, allowing artists to focus on more ambitious and innovative projects. However, Molisho’s argument highlights an increasing concern: could technology encourage creators to leave aside their own originality in favor of a process guided by algorithms?
### Awareness and education
Molisho also calls for the establishment of awareness campaigns to inform the public and creators about the appropriate use of AI. In a context where this technology is starting to establish itself in the Democratic Republic of Congo, it is relevant to ask the question of education. How can we train young graphic designers to use AI as a tool at the service of their creativity, while taking care to preserve their critical thinking and their individuality?
Educational institutions and professionals in the sector could play a key role by integrating AI modules into artistic training programs. These modules could explore the relationship between human creativity and technological assistance, thus promoting a balanced approach.
### Manipulation of public opinion
In parallel, Molisho raises another crucial point: the potential of the AI to manipulate public opinion, especially in a socio-political context set as that which the Democratic Republic of Congo currently knows. The dissemination of false information, aggravated by the speed and efficiency of certain technologies, represents a major challenge for democracy and social cohesion.
This phenomenon questions the responsibility of designers and users of AI tools. What regulations should be implemented to avoid the spread of false content? The training of specialized communication and graphics professionals must include discussions on the ethics of the use of technologies to guarantee responsible use of AI.
### to balanced use
It is clear that AI represents an undeniable advantage for graphic designers and creators as a whole. However, a balance must be found. The words of Christous Molisho underline the importance of a thoughtful approach, where AI would be a complement to human creativity rather than a substitute. The challenge is to succeed in marrying technological innovation and authentic artistic expression, thus preserving the richness of individual creativity which is essential to all art.
In short, the invitation to reflection launched by Molisho deserves to be widely discussed. By ensuring that the use of AI actually serves art and society, and not vice versa, we can hope to build a cultural environment that values both technology and humanity. Whether through awareness, training or appropriate regulation, the actors concerned will have a decisive role to play in the years to come.