The United States redirects its economic diplomacy in Africa with the deployment of more than 1,000 commercial agents in its embassies.


### Analysis of the new economic diplomacy of the United States in Africa

The recent announcement of the US Under-Secretary of State Christopher Landau, according to which more than 1,000 commercial agents will be deployed in American embassies around the world, marks a significant turning point in the United States foreign policy, in particular vis-à-vis the African continent. This change, which places trade at the heart of international relations, raises several questions regarding the economic, social and political impact of this strategy.

#### A strategic reorientation

The Landau Declaration underlines a transition from an approach more focused on humanitarian aid to a vision where Africa is considered a full -fledged economic partner. By favoring the slogan “of trade, no aid”, this new posture could bring a more sustainable imprint to the commercial dynamics between the United States and the African countries. The ambition to increase American exports and promote investments could ultimately contribute to mutual economic development.

Nevertheless, it is necessary to wonder if this approach, focused on economic pragmatism, can truly generate equitable profits for local populations. Could the initiative risk ignoring the various socio-economic realities of each African country? Foreign investments, while often being synonymous with opportunities, can also cause imbalances, if commercial relations are not carefully regulated.

#### Potential and contrasting realities

According to the senior official at the Bureau of African Affairs, Troy Fitrell, Africa represents a major unexploited potential with a population which should reach 2.5 billion by 2050. However, American exports to sub -Saharan Africa currently represent only a tiny part of the total trade in goods. This paradox calls for a reflection on the reasons for this situation. Can we see structural obstacles, commercial barriers, or a erroneous perception of available opportunities?

Far from being a simple macroeconomic problem, this dynamic also affects social and cultural aspects. American companies entering the African market must show sensitivity to the diversity of local contexts and expectations of citizens. An approach respectful of local cultures and economic models may well promote successful and lasting integration.

#### Evaluation of diplomats and initial results

The new assessment of ambassadors based on their ability to support American companies also raises ethical issues. It is crucial to wonder if such an assessment could lead to priorities that neglect social, environmental and political issues. The risk of seeing a race to establish contracts to the detriment of ethical standards is a legitimate concern.

The first results indicate that the economic diplomacy strategy seems to have generated successes, with 33 contracts signed in the first hundred days, totaling $ 6 billion. Although this financially promising aggregate can be interpreted as a sign of success, it is necessary to examine the nature of these contracts. Are they truly beneficial for local economies, or are they part of a scheme where commercial profit takes precedence over the interests of populations?

#### Prospects for the future

The United States-Africa Summit in the fall seems to be a strategic opportunity for the consolidation of this new dynamic. African leaders will be able to discuss the ways to explore to ensure that economic benefits really benefit citizens. This meeting could help establish standards and commercial practices that balance commercial interests and social responsibility.

Entry into an era where the economic partnership replaces aid could well represent a positive step. However, for this transition to be truly beneficial, it is essential that all stakeholders attack the complex challenges that mark commercial relations. How to promote transparent governance? What will be the guarantees to avoid harmful practices? By initiating an open and constructive dialogue, it would be possible to open promising paths for a shared economic future.

The road can be strewn with pitfalls, but a discourse based on respect and mutual commitment could, hopefully, lay solid foundations for a balanced and beneficial international relationship.

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