** The cleaning sector in Kinshasa: towards a sustainable and ethical entrepreneuriality **
On May 12, 2025, a discussion around entrepreneurial opportunities in the cleaning sector was led by Jeancy Kisumu, head of the Global Service Agency, in Kinshasa. An opportunity to highlight not only success strategies, but also the socio-economic context that shapes entrepreneurship in the Democratic Republic of Congo (DRC).
At the heart of Mr. Kisumu’s reflections is the importance of a methodical and strategic approach. Talking about entrepreneurship without mentioning the market study may seem incomplete, especially in an environment where competitive pressure can be strong. An analysis of customer and competition needs is essential. This nevertheless raises a crucial question: how can aspirant entrepreneurs access this essential information in a context where market research tools can be limited? This also evokes the importance of training and support for entrepreneurs in the region.
The idea of starting Petit is also highlighted. This seems to be a judicious advice, especially in a sector such as cleaning where considerable investments can be a risk. Does the mention of a quality service such as a prerequisite for customer loyalty raises another reflection: does this quest for quality translate into the continuous training of workers? Professionalism is not only a question of know-how, but also of know-how, and a commitment to a continuous improvement could be beneficial.
The construction of a good brand image is a strategy often cited in the business world. Mr. Kisumu evokes the creation of logos, uniforms, and the use of social networks. However, in a country where internet access is still evolving and where local crops vary, how can entrepreneurs ensure that their message resonates with their potential customers? This question raises a challenge to adapt to the socio -cultural and economic environment of the DRC.
Unique services, such as ecological cleaning, benefit from particular attention in Mr. Kisumu’s speech. This track is all the more intriguing as it highlights a global trend: the emergence of sustainable development within commercial practices. Could adherence to an ecological service be perceived as a luxury in a context where the household budget remains limited? Reflection on economic and accessible options for the need for sustainability is therefore necessary.
Mastering costs is also a vital issue. By using effective and economic products, Mr. Kisumu invites entrepreneurs to optimize their operations. What would be the support measures that could facilitate this cost control, in particular by guaranteeing access to quality cleaning supplies at affordable prices? Could synergy between entrepreneurs create beneficial alliances to negotiate more competitive prices?
The appeal launched by Mr. Kisumu to adaptability in a constantly evolving sector should not go unnoticed. In this dynamic, it is essential to wonder how collective initiatives between companies could be implemented. Could the collaboration, through the sharing of experiences and practices, strengthen the resilience of companies operating in a turbulent environment?
In conclusion, Jeancy Kisumu’s speech on entrepreneurship in the cleaning sector in Kinshasa offers a multitude of reflection tracks. If the advice provided can guide entrepreneurs in their quest for success, they also open the way to a broader discussion on the economic and social environment in which they evolve. Fostering accessible training, encouraging collaboration between businesses and integrating sustainable practices are all avenues that deserve to be explored more. These reflections could not only improve the cleaning sector, but also contribute to inclusive economic development in the DRC.