**Congolese Rumba: A Multifaceted Cultural Richness**
Congolese rumba, now listed as an intangible heritage of humanity by UNESCO, is attracting growing interest both nationally and internationally. This official recognition of the artistic and cultural value of Congolese rumba raises legitimate questions about how this heritage could be pragmatically and efficiently promoted.
The National Institute of Arts (INA) positions itself as a key player in the preservation and promotion of Congolese rumba. By organizing the International Festival of Congolese Rumba (FIRC) and initiating a symposium bringing together experts, artists and students, the INA seeks to explore the different perspectives offered by Congolese rumba in terms of economic and cultural diversification for the Democratic Republic of Congo.
Félicien Tshimungu, Director General of the INA, emphasizes the importance of developing a dynamic cultural policy that promotes Congolese artists and creations. He highlights the need to capitalize on the country’s cultural wealth to generate significant economic benefits and counter the abusive exploitation of this culture by other nations.
Discussions during the conference highlight the economic potential of Congolese rumba. Speakers emphasize the importance of promoting the value chain associated with rumba, thus creating tangible income opportunities for artists, producers and the national economy as a whole.
Current economic challenges, particularly those related to the emergence of digital technology, encourage us to rethink the models for broadcasting and monetizing Congolese music. Baya Ciamala highlights the crucial role of local streaming platforms in promoting and monetizing the works of Congolese artists, thus offering new perspectives for the sustainability of Congolese rumba in a constantly evolving digital environment.
Michel Ngongo Bisanga, a specialist in Congolese rumba, provides valuable insight into the origins and trends of this iconic music. His expertise reinforces the understanding of rumba as a central element of Congolese cultural identity, reminding future generations of the importance of preserving this unique artistic heritage.
In conclusion, Congolese rumba is emerging as a real lever for economic and cultural development for the DRC. Capitalizing on this musical and artistic wealth means opening new perspectives for the Congolese cultural industry and strengthening its influence on a global scale. It is time to invest in the promotion and enhancement of Congolese rumba, not only to preserve its heritage, but also to make it a vector of growth and influence for the entire Congolese nation.