The role of women in agriculture and environmental sustainability is crucial and often underestimated. As the backbone of food production, they represent 60% of the global agricultural workforce and produce half of the world’s food. Their contributions are enormous, but they still face many obstacles that limit their full potential.
In the context of agriculture, women have invaluable expertise in managing natural resources, adapting to climate challenges, and ensuring food security for their communities. Yet they face systemic barriers such as limited land ownership, restricted access to finance, and deep-rooted social discrimination.
The issue of equity in agriculture is about more than just fair wages; it is about empowering women to access autonomy and equal opportunities. By supporting the empowerment of rural women, we are moving towards a truly sustainable and inclusive future.
As part of the 16 Days of Activism against Violence against Women and Children, which runs from 25 November to 10 December 2024, Fairtrade Africa’s “Be Fair Right Now” initiative highlights the importance of gender equality and human rights in agriculture. South African consumers are encouraged to use their purchasing power to promote ethical and fair practices.
The increase in the number of women engaging in the agriculture and agribusiness sectors in South Africa is an encouraging trend. Through the “Be Fair Right Now” initiative, it is proposed to address these challenges, by promoting fair wages, equal access to resources and sustainable practices that benefit future generations.
By inspiring South Africans to rethink their purchasing choices in support of gender equity, environmental sustainability and climate action, this initiative aims to build a deeper connection between consumers and the women who work tirelessly to feed the world.
During this crucial 16 Days of Activism period, it is essential to take positive action for women in agriculture, human rights and a more just and sustainable world. By taking collective responsibility and making ethical choices, we have the power to make a real difference.
To take part in this action, South Africans are invited to visit the Fairtrade campaign page, take the interactive quiz and discover sustainable purchasing tips to incorporate into their daily lives: https://befairrightnow-sa.org.
Recognizing the essential role of women in agriculture and working towards gender equality not only benefits individuals, but also local communities and the world. In this time of commitment and reflection, let us mobilize to support these extraordinary women who are shaping a more equitable and sustainable future for all.