Fatshimetrie: Apple wants to conquer the market with the iPhone 16 and its revolutionary AI
Since the launch of the iPhone 16, Apple has bet on an ambitious strategy by integrating its artificial intelligence, Apple Intelligence, at the heart of its new smartphone. Tim Cook, CEO of the company, said that this revolutionary technology would “boost” the performance of the iPhone 16 and offer an unparalleled user experience. But what about the sales of this new device?
Expectations were high, especially after a difficult year for Apple, marked by a decline in iPhone sales. Investors are eagerly awaiting the third quarter results, which will include sales figures since the start of pre-orders for the iPhone 16 on September 13. These figures, although representing only a fraction of total sales, will provide a crucial overview of the demand for this new model.
Some analysts had expressed doubts about the impact of Apple Intelligence on iPhone 16 sales, saying the public response to pre-sales was mixed. However, the recent rollout of the first Apple Intelligence features on the iPhone 16 and iPhone 15 Pro could change that. New writing tools, the ability to record, transcribe and summarize calls are all innovations that could appeal to consumers.
Still, the gradual pace of the introduction of these features, with new offerings expected with iOS 18.2 in December, could explain why some users have not rushed to upgrade to the iPhone 16. Investors will be closely watching the early performance indicators of this sales cycle, as well as Apple’s sales forecast for the fourth quarter.
China, one of Apple’s key markets, will also be a key focus. Despite fierce competition and challenges in rolling out Apple Intelligence in the region, sales are expected to increase. Analysts are predicting growth in iPhone sales and overall revenue for Apple, but it’s the holiday quarter’s results that will really be the deciding factor.
With about 300 million iPhones that haven’t been renewed in more than four years, Wedbush analyst Dan Ives predicts a “monster holiday quarter” ahead. Apple is betting big on the iPhone 16 and its revolutionary AI to recapture the market and attract new users. Time will tell if this bold strategy will pay off and if the iPhone 16 will mark the beginning of a new era for the brand with the apple logo.