Nigeria Customs Service (NCS) has won the prestigious Golden World Award (GWA) from the International Public Relations Association (IPRA) for its brilliant public relations campaign titled “100 Days of Impactful PR at Customs Service”.
The award is a real accolade for the organization, which has distinguished itself in the crisis management category through its strategic communications efforts. In partnership with Image Merchants Promotion Limited, NCS has implemented targeted and proactive communications strategies to effectively manage the challenges it faced. The campaign has helped to enhance its image, build public confidence and effectively manage crises during a period of significant reform and transition within the organization.
The IPRA Golden World Awards, established in 1990, is a globally recognized public relations award. Each year, it recognizes outstanding campaigns in 60 different categories, ranging from crisis management to digital communications to corporate responsibility. The fact that NCS has won this prestigious award is a testament to the excellence of its public relations practice, and places it among the most outstanding organisations in this field internationally.
The invitation to attend the award ceremony in Belgrade, Serbia, represents a unique opportunity for the Nigeria Customs Service and its team to share their innovative approaches to communication and crisis management. It is also an opportunity to celebrate global best practices in public relations and to highlight the professionalism of the organisation in managing its public image and stakeholder engagement.
Beyond this recognition, this award symbolises the growing influence of Nigerian institutions on the global stage, highlighting their significant contributions to the fields of public relations and crisis communication. It is a testament to the commitment of the Nigeria Customs Service to maintain international standards of professionalism in managing its public image.
Ultimately, this award marks a significant milestone for the NCS but also reflects the growing recognition of Nigerian institutions for their outstanding efforts in the field of public relations. It underscores the importance of strategic communication and crisis management in an ever-changing world where branding and public trust play a critical role in the success of organizations.