Everest Epic: Inoxtag, the YouTuber with 8 million subscribers, recently captured the public’s attention with his latest feat: climbing Everest. His documentary titled “Kaizen” chronicles his impressive journey to the summit of the Himalayas, which has sparked both admiration and controversy.
Inoxtag, 22, is known for taking on daring athletic challenges, such as his recent desert crossing or his time cycling through Paris-Roubaix. However, his Everest ascent represents a challenge of a whole other magnitude, especially for someone who had no previous mountaineering experience. In the documentary, he candidly shares his journey, revealing how his passion for the mountains was born and has blossomed over time.
Yet, behind the glamour of this adventure, ethical and environmental questions arise. Everest, an emblem of wilderness and purity, has become the scene of overcrowding, pollution and increasing risks for climbers and local guides. François Carrel points out that Inoxtag’s documentary does not sufficiently focus on these crucial issues, particularly the condition of Sherpas and the consequences of overtourism.
The Inoxtag team’s communication strategy, marked by a prolonged media silence before the ascent, has generated public anticipation and enthusiasm. However, criticism remains regarding the impact of this type of story on the mountaineering industry and the preservation of Himalayan peaks.
Despite these controversies, Inoxtag defends its project by encouraging its subscribers to believe in their dreams and pursue their aspirations. Its explosive popularity on social networks, with millions of followers on various platforms, is evidence of its ability to captivate a wide audience, both through its sporting exploits and its uninhibited lifestyle.
In conclusion, Inoxtag’s ascent of Everest raises essential questions about extreme tourism, media ethics and environmental responsibility. Beyond the individual adventure, it is the collective representation of our dreams and actions that is questioned, inviting everyone to reflect on our relationship with nature and the effort to reach summits, whether physical or spiritual.