Fatshimetry looks at an intriguing trend that has emerged among Ghanaian politicians: the adoption of unconventional methods to connect with voters. While political rallies and speeches remain a staple, some politicians have decided to go even further by engaging in household chores in a bid to curry favor with voters.
Some politicians have demonstrated unprecedented proximity to citizens, thus demonstrating their accessibility and willingness to engage. Prominent examples include John Dumelo, NDC candidate for Ayawaso West Wuogon constituency, who was seen helping a resident pound fufu. An image that aroused both amusement and questions among Ghanaians.
Another notable case is that of Fuseini Abanga, NPP candidate for Aowin constituency, who was filmed pounding fufu during his election campaign. This closeness to voters seems to have become a new trend among Ghanaian politicians, as also evidenced by the action of Mike Ocquaye, who was caught washing clothes during his campaign tour.
This new approach by Ghanaian politicians raises questions about the nature of politics and the communication strategies used to win over voters. Do these symbolic gestures reflect a real proximity to the concerns of citizens or are they only actions designed to win votes? It is undeniable that these singular acts have sparked the interest and curiosity of Ghanaians, opening a debate on how politicians interact with their electorate.
As the 2024 elections loom on the horizon, it will be interesting to see if this trend of politicians being close to the people will continue and if new, unconventional methods will be adopted to win the hearts and minds of Ghanaian voters. . The political future of the country will undoubtedly be marked by these unprecedented initiatives, testifying to an evolution in the practices and speeches of politicians in Ghana.