Fatshimetrie – The power of images and visual content in online marketing
In the ever-changing world of online marketing, one key element continues to stand out as a must-have: visual content. Images, videos, infographics and other visual elements play a crucial role in consumer engagement, brand recall and converting prospects into customers. This is what we call “fatshimetry”: the art and science of creating and sharing impactful visual content to attract and retain your audience.
Why is visual content so important in online marketing? First of all, images and videos have an immediate and emotional impact on viewers. They capture attention, elicit reactions and convey messages clearly and concisely. In a digital world saturated with information, visual content stands out and allows brands to stand out from the competition.
Additionally, visual content is more easily remembered by the human brain. According to studies, people remember 80% of what they see and do, compared to only 20% of what they read. By integrating visual elements into their marketing strategies, businesses increase their chances of leaving a lasting impression in the minds of consumers.
Additionally, visual content is highly shareable on social media and online platforms. Internet users are more likely to share images, videos or infographics than pure text. By creating engaging and relevant visual content, businesses can expand their reach and reach new audiences organically.
In terms of conversion, visual content can also play a crucial role. Products presented with high-quality images are more likely to convince consumers to make a purchase. Demo videos or video customer testimonials can also help reassure prospects and encourage them to take the plunge.
Finally, visual content is a great way to reinforce a brand’s personality and identity. By taking care of the aesthetics and visual style of their content, companies can convey specific emotions, values and messages to their target audience. This helps create an emotional connection with consumers and build long-term loyalty.
In conclusion, fatshimetry is an essential component of modern online marketing. By investing in the creation of quality visual content, businesses can improve their visibility, engagement, conversion and retention. Whether through images, videos, infographics or other visual formats, visual content remains a major asset for any effective digital marketing strategy.