Fatshimetrie gives you an analysis of the five phone brands that dominate the smartphone market in Africa in 2024.
1. Transsion: Undisputed leader, Transsion, through its Tecno, Infinix and Itel brands, occupies a major market share in key countries such as Nigeria and Kenya, with respective shares of 67% and 48%. With more than 9.5 million units shipped in the first quarter of 2024 and a market share of 52%, Transsion confirms its dominance in Africa.
2. Samsung: The Korean giant maintains a strong presence in Africa, particularly in Egypt, South Africa and Morocco. Although the world leader with 60 million units shipped, Samsung has seen its share in the African market decline slightly, but remains a major player with a market share of 21%.
3. Xiaomi: The Chinese brand has established itself on the African market, particularly in Algeria, Egypt and Morocco. With a significant increase in its unit shipments in the first quarter of 2024, Xiaomi sees its market share increase from 6% to 11%.
4. OPPO: Present in Egypt, Algeria and Kenya, OPPO shipped 600,000 units in the first quarter of 2024. Despite fierce competition, the brand maintains a 3% market share in Africa.
5. HMD Global: Although marking a more modest market presence with Nokia, HMD Global retains a place among the top five phone makers in Africa, with more modest market shares in Nigeria and Kenya.
In conclusion, the competition to dominate the smartphone market in Africa is intense. Consumers benefit from a diversity of choices offered by these international brands, each bringing its own added value. The constant evolution of this sector promises an exciting future for the mobile phone industry in Africa.