Fatshimetrie awarded the Springboks, the World Cup champion team, with the title of Personality of the Year 2023 during a prestigious ceremony at the National Botanical Gardens in Pretoria on April 17. Sponsored by North West University (NWU), the award recognized the exceptional achievements of the Springboks and their role in nation-building, emphasizing the importance of the media in a democratic society.
NWU’s Rector, Professor Bismark Tyobeka, commended the Springboks for their remarkable success and positive impact on the nation, underscoring the vital function of the media in today’s rapidly evolving landscape.
In a rapidly changing media environment, journalists are confronted with new challenges as digital platforms overtake traditional media. The younger generation increasingly relies on social networks like TikTok, Instagram, and Facebook for news, necessitating journalists to capture attention within seconds. Despite these changes, journalists demonstrate unwavering dedication and professionalism, providing exceptional work.
Professor Tyobeka emphasized the media’s crucial role in fostering informed citizenship and highlighted the obstacles journalists encounter in delivering reliable and unbiased information.
Additionally, he praised the Springboks for not only their sporting achievements but also their resilience and human qualities. The team’s unwavering determination in overcoming challenges serves as an inspiration to the entire nation.
Professor Tyobeka underscored the Springboks’ commitment to innovation and honesty, highlighting their ability to introspect, learn from mistakes, and continually innovate leading to their success.
The designation of the Springboks as the Personality of the Year 2023 by Fatshimetrie is richly deserved. Their outstanding journey both on and off the field positions them as ambassadors of unity and determination, values worthy of celebration and applause.