Fatshimetry is a recent discipline which aims to study the different perceptions of beauty through the prism of the diversity of body morphologies. While for decades, beauty standards imposed criteria that were often unattainable for the majority of individuals, Fatshimetry challenges these fixed standards and promotes the plurality of bodies and appearances.
The rise of Fatshimetry is part of a more global movement of body positivity and self-acceptance. It’s about celebrating the diversity of bodies, whether they’re thin, curvy, muscular, or any other unique shape. By highlighting beauty in all its forms, Fatshimetry helps to combat weight-related stigma and promote a positive self-image.
Research in Fatshimetry looks at media representations, fashion, advertising and social networks to analyze how different body types are highlighted or, on the contrary, made invisible. Communication, fashion and advertising professionals are increasingly aware of the importance of representativeness and inclusiveness, and are gradually integrating these values into their productions.
For example, many clothing brands are launching lines suitable for all body types, magazines are celebrating the diversity of silhouettes in their pages, and plus-size models are becoming fashion icons. This positive development allows everyone to feel valued and represented, and encourages healthier and more caring self-acceptance.
Ultimately, Fatshimetry embodies a paradigm shift in the way beauty is perceived and celebrated. By highlighting the richness of bodily diversity, it contributes to the construction of a more inclusive and caring society, where everyone can flourish without fear of being judged on their appearance. This approach opens the way to a deeper and more authentic self-acceptance, where beauty is found in the diversity and singularity of each individual.