The Vlisco group, an iconic player in the fashion industry for nearly 180 years, has just announced the launch of its latest product, Satin Royal. This exclusive event took place on Thursday, December 7, 2023 in Kinshasa, in the presence of many prestigious guests, including Mrs. Edwine Endundo, Vlisco Congo regional director.
Satin Royal embodies effortless elegance with its careful construction from natural fibers. Thanks to its airy drape, it offers unparalleled comfort throughout the day. Made from high quality yarns, this unique fabric is both soft and lightweight. Satin is woven to achieve a smooth, shiny surface, offering incredible softness to the touch.
This new product, called Satin Royal, offers a perfect balance between African heritage and contemporary energy. Its design embodies the seamless fusion of effortless elegance and modern refinement with a touch of sophistication. This is why Didi Stone, an emblematic figure representing this alliance between African roots and contemporary lifestyle, was chosen as the face of Satin Royal. Originally from DR Congo and currently residing in Paris, Didi Stone expresses her gratitude for having been selected as an ambassador for this exceptional product.
This launch demonstrates the Vlisco group’s commitment to innovation. Perry Oosting, CEO of Vlisco, highlights the importance of Satin Royal in the brand’s offering, adding a touch of natural elegance to contemporary women. This new range reflects Vlisco’s constant desire to excel while offering a new level of refinement.
From December 7, 2023, Satin Royal will be available exclusively in Vlisco stores and on the brand’s website, www.vlisco.com. Women looking for a luxurious and refined fabric will be able to add a touch of natural elegance to their wardrobe.
With the launch of Satin Royal, Vlisco once again demonstrates its leading position in the world of fashion and its ability to offer exceptional products that meet the needs and expectations of modern women. Satin Royal embodies the perfect alliance between traditional and contemporary style, offering a unique experience to all women who want to stand out with elegance and sophistication.