Fashion and fashion accessories news is constantly evolving. Trends change quickly and new materials and designers emerge regularly. Today we are going to talk about a designer who combines traditional know-how and natural material to create unique and ethical fashion accessories.
Liva Ramanandreibe, founder of Ibeliv, is a self-taught creator-designer from Madagascar. His atypical career path led him to leave his native country to continue his studies in France. After working in different companies as an accountant, he decided to return to his roots and highlight the ancestral know-how of his island.
Liva Ramanandreibe chooses to work with raffia, a natural fiber abundant in Madagascar. With the help of talented crocheters, he transforms raffia into hats, clutches and contemporary fashion bags. Crochet allows you to exploit all the possibilities of this fiber and bring unique creations to life.
What sets Ibeliv apart is the ethical and environmentally friendly approach that goes into the creation of each accessory. Liva Ramanandreibe ensures a decent income for the artisans who participate in the Ibeliv adventure. It also works in partnership with local farmers to collect raffia responsibly. The company is also engaged in reforestation to preserve natural resources and promote a circular economy around raffia.
For Liva Ramanandreibe, it is essential to transmit a cultural heritage while offering sustainable and aesthetic creations. Its objective is to sublimate women with simplicity and elegance. The design of Ibeliv accessories is designed to be universally understandable and appreciated at first glance.
Beyond creation, Ibeliv also aims to be a place of socialization and training for artisans. The workshop brings together more than 1,200 people, with artisans in training and experts who can work from home. This dynamic promotes exchange and sharing between members of the Ibeliv community.
Ibeliv does not just want to create fashion accessories, but also contribute to positive change in society. Liva Ramanandreibe is setting up the “Ibeliv Garden”, a school for children to educate them about nature and help them believe in themselves. It aspires that local skills can be developed locally from a young age, thus avoiding the need to go abroad to access opportunities.
In conclusion, Liva Ramanandreibe and Ibeliv are key players in the ethical and sustainable fashion industry. Their use of raffia, a natural and sustainable material, combined with the know-how of crochet artisans, gives life to unique, elegant and environmentally friendly fashion accessories. Ibeliv represents a business model that advocates the valorization of manual labor, the transmission of cultural traditions and the preservation of natural resources. A beautiful story of creation and commitment that inspires both fashion lovers and environmental defenders.