Ten years after its creation, the Made in Moris movement has become much more than just a label for the local industry in Mauritius. Today it is a real movement which aims to promote local products and preserve Mauritian know-how in the face of foreign competition. Since its creation, more than 200 Mauritian products and services have proudly adopted this identity.
Initially, Made in Moris was born from the need to cope with the increasing liberalization of trade and the massive arrival of imported products. Mauritian manufacturers realized that their products were often invisible on the shelves of supermarkets and shops. It was then that they turned to the neighboring island of Reunion to draw inspiration from their model of promoting local products.
Thanks to the support of the Association for the Industrial Development of La Réunion, Mauritian producers have learned best practices and adapted to relaunch the domestic market. Today, ten years later, Made in Moris is firmly anchored in the Mauritian landscape. The label brings together a range of 228 products and services, covering different sectors of the economy.
In the tourism sector, the Attitude hotel chain has become the showcase of Made in Moris, by highlighting local products and services in its nine establishments. The company’s desire to support the local economy and promote the circular economy is clearly displayed.
Not only large companies, but also small and medium-sized businesses in the country have the opportunity to adopt the Made in Moris label. The brand has also entered the field of new technologies, with the start-up Mips, a major player in online payment solutions and e-commerce in Mauritius.
The success of Made in Moris is also visible beyond the borders of Mauritius. Mips has expanded its operations to other African countries such as Seychelles, Madagascar, Uganda and Ivory Coast. This makes the start-up a symbol of success for the Made in Moris label, proving its expansion potential and impact.
Ten years after its creation, the Made in Moris movement has become a reference in promoting local products and supporting the Mauritian economy. It continues to bring together more and more businesses and consumers who choose to favor Mauritian products and preserve the country’s know-how. With Made in Moris, Maurice proudly asserts its identity and its ability to position itself on the international scene.