The global cosmetics market continues to grow and evolve. According to studies conducted by Business Wire, this market reached an impressive US$460 billion in 2014. And it’s not stopping anytime soon, with experts predicting an annual increase of 3.8% over the course of 2014. of the next five years. This booming sector is also expanding in Africa, where the size of the cosmetics market is expected to increase from $3.55 billion in 2023 to $4.95 billion by 2028, according to the Modor Intelligence report.
The makeup phenomenon is experiencing real growth thanks to the advent of digital technology. Makeup tutorials and training or advice videos have become commonplace on the Internet. From Kinshasa around the world, makeup has become an integral part of the daily routine of many women and girls.
For some, makeup is a true passion that allows them to feel beautiful and confident. However, this practice can sometimes become problematic for the skin. This is because many makeup products can clog pores, cause dehydration of the skin and even cause skin problems such as acne.
Regular and prolonged use of makeup can also have harmful consequences on the skin, accelerating its aging and increasing the risk of certain diseases such as diabetes, hypertension and even skin cancer. It is therefore important to pay attention to the quality of the products used and not to overuse them.
Sociologically, excessive use of makeup can also have an impact on women’s identity, making them dependent on this practice and altering their interpersonal relationships. It is therefore necessary to find a balance and feel beautiful and confident without always resorting to makeup.
The cosmetics market offers a multitude of products, from foundations to mascaras, lipsticks and false eyelashes, offering a diversity of choices to enhance the face. But it is essential to take care of your skin and not neglect its real needs.
In conclusion, the makeup market is booming, offering many opportunities to consumers. However, it is important to remain aware of the potential effects on the skin and to favor balanced and quality use of products. Beauty lies above all in confidence and self-acceptance, regardless of the choice to use makeup or not.