Title: Trade Conference Vlisco DRC 2023: enriching training for Vlisco fabric distributors
Introduction :
Every year, Vlisco fabric distributors from the Democratic Republic of Congo (DRC) meet at the Trade Conference, an unmissable event dedicated to their training and professional development. This year, the second edition of the Trade Conference was held on September 21 and 22 in Kinshasa and Goma. This article will review the objectives of this training, the participants present and the modules covered.
Skills development and increased commercial performance:
The main objective of the Vlisco DRC Trade Conference is to equip distributors with knowledge and skills to strengthen their business activities. This training aims to provide effective tools and techniques for understanding business expectations, as well as demonstrating the importance of continuing education and developing new skills. Distributors are encouraged to promote Vlisco products and increase their turnover.
Experienced facilitators to guide participants:
The Trade Conference training is led by experts in the commercial field such as Baleke Mpoze, businessman and executive director. Participants have the opportunity to learn and interact with recognized professionals, including Edwine Endundo, Regional Director, Alex Badjoko, Business Development Manager, Guylaine Lokako, Trade Marketing Manager, and Chris Makielukele, Sales and Planning Planner. merchandising.
Various modules for complete training:
The Trade Conference is structured into four key modules. The first module covers assortment management, which allows retailers to understand how best to manage their product offering to meet customer expectations. The second module focuses on succession management, providing tips and strategies to ensure a smooth transition between generations of distributors. The third module focuses on distribution, highlighting the different distribution channels and best practices to optimize sales. Finally, the fourth module is dedicated to marketing, presenting effective techniques to promote Vlisco products and attract customers.
Conclusion :
The Vlisco RDC 2023 Trade Conference was a unique opportunity for Vlisco fabric distributors to train, exchange and develop new skills. Thanks to the experts present and the different modules covered, participants were able to acquire essential knowledge to improve their commercial performance. Distributors are now better equipped to promote Vlisco products and increase their sales. The Trade Conference is an essential event in the annual calendar of Vlisco fabric distributors in the DRC, demonstrating the importance given to training and professional development in this industry.