The power of information: Raising awareness about the quality of export products in Goma, North Kivu
The Congolese Control Office (OCC) is mobilizing to help economic operators in North Kivu to be competitive on international markets by organizing awareness sessions on the quality of export products. This initiative aims to strengthen the competitiveness of local products in the face of competition and facilitate cross-border trade with neighboring countries.
Presentation and labeling of locally manufactured products are major challenges faced by many entrepreneurs in North Kivu. Indeed, for their products to be competitive in international markets, it is essential to respect certain international standards such as certification, standardization and good labeling presentation.
Lack of compliance with these criteria limits the ability of companies to export their products and prevents them from meeting international standards. However, during the awareness session organized by the OCC, the entrepreneurs showed their enthusiasm and willingness to comply with the demands of the international market.
Product certification is a key element for entrepreneurs who wish to export and have their products recognized internationally. Companies in North Kivu are aware of the challenge they face in selling on the international market, in competition with other products from around the world. To achieve this, it is essential to comply with the standards and requirements of the global market.
The deputy governor of the province also highlighted the importance of facilitating the standardization and certification procedure for young entrepreneurs and small and medium-sized businesses. This initiative will allow entrepreneurs to sell their products beyond national borders and thus contribute to the economic development of the region.
In conclusion, raising awareness about the quality of export products is an essential step to strengthen the competitiveness of North Kivu companies on international markets. By complying with the standards and requirements of the global market, entrepreneurs will be able to make their products attractive and competitive, and thus contribute to the economic growth of the region. Information and awareness play a key role in this process, allowing entrepreneurs to become aware of the issues and solutions to export their products successfully.