Bralima SA and the National Road Safety Commission (CNPR) recently launched a new awareness campaign on responsible alcohol consumption. This campaign, which has been taking place every year for nearly 10 years, aims to promote responsible behavior among road users.
La Bralima, as a brewery producing beer, recognizes that there are people among its consumers who have a difficult relationship with alcohol. For this reason, the company has been committed for years to educating consumers about responsible alcohol consumption. The aim is to help consumers make good decisions for their own safety and that of those around them on the road.
As part of this campaign, simulation tests were carried out, including that of following a road map with simulation glasses reproducing the state of intoxication. The purpose of these tests is to make consumers and road users aware of the dangers of drunk driving.
Consumer safety is a priority for Bralima, which is part of a sustainable development strategy aimed at having a positive impact on the human environment. The company thus hopes to encourage responsible consumers of Bralima products over the long term.
For its part, the CNPR emphasizes the fight against drunk driving, which is a frequent cause of serious accidents. Drunk driving reduces reflexes, generates risky behavior and diminishes the perception of danger. Good judgment, quick reflexes and perfect coordination are essential to driving efficiently and responsibly.
This awareness campaign therefore aims to remind all consumers, drivers or not, of good practices for responsible alcohol consumption. It is essential to be aware of the effects of alcohol on our ability to drive and to adopt responsible behaviors to ensure our safety and that of others on the road.
In conclusion, the awareness campaign conducted by Bralima and CNPR is an important initiative to promote responsible alcohol consumption