Title: A new boom for Congolese fashion: the opening of Sarah Ngalula’s African Style boutique in Kinshasa
Introduction :
African fashion has seen a huge boom in recent years, with talented designers showcasing traditional fabrics and patterns. Sarah Ngalula, Woodin distributor and owner of the African Style store, decided to contribute to this movement by opening a second store in Kinshasa, in the Democratic Republic of Congo. In this article, we will discover her motivations, the brands she sells and why Woodin fashion is so popular, especially at Congolese weddings.
An inspiring journey:
Sarah Ngalula started her career as a saleswoman at the African Style store, before moving up the ranks to become a manager. Today, she is opening her second boutique, with the aim of being closer to her customers and meeting their needs wherever they are. Its success is the result of its passion for fashion and its dedication to its customers.
A multi-brand store:
The African Style boutique offers a diverse selection of brands, with particular attention paid to Woodin and Vlisco, the boutique’s official partner. Woodin is a brand known for its association with youth, but it also dresses all age groups. VLISCO loincloths, on the other hand, offer a wide variety of patterns, colors and limited editions, allowing everyone to find what they are looking for.
Woodin, the reference for weddings:
The dry season in the DRC corresponds to the wedding season, and Woodin has become the go-to brand for outfits for this special occasion. Sarah Ngalula encourages future bride and groom to turn to Woodin for their wedding attire, highlighting the elegance and class of this brand. ATTRACTION’s latest collections offer a variety of patterns and colors to suit all tastes.
Conclusion :
The opening of Sarah Ngalula’s second African Style store reflects the rise of Congolese fashion and the growing popularity of the Woodin and Vlisco brands. This expansion will allow more customers to access quality clothing in vibrant designs and colors. Whether for a wedding or simply to assert your style on a daily basis, the African Style boutique offers a diversified choice for all fashion lovers in the DRC