Unveiling of the format of the Ligue 1 national championship in the DRC and call for expressions of interest for sponsorship
The Congolese Federation of Football Association (FECOFA) recently disclosed the format of the upcoming Ligue 1 national championship in the Democratic Republic of Congo. At the same time, it launched a call for expressions of interest for sponsorship, thus offering an opportunity for companies to invest in Congolese football.
According to FECOFA, the format of the Ligue 1 championship for the 2023-2024 season will be reorganized in order to rationalize costs while guaranteeing the quality of the competition. With this in mind, the federation has decided to apply for a naming contract, offering a sponsor the possibility of associating its brand with the name of the competition, LINAFOOT Ligue 1.
In exchange for substantial financial support representing at least 30% of the championship budget, the sponsor will benefit from visibility rights and direct association with the competition. FECOFA believes that this partnership will make it possible to capitalize on the existing potential in terms of exclusive television rights and sponsorship.
The budget for the 2023-2024 Ligue 1 championship has been set at $8 million. This budget includes, in particular, transport costs, the missions of officials and the awards granted to teams and athletes. In comparison, previous editions were sponsored to the tune of $500,000 by a telecommunications company, but there were interruptions due to financial problems.
The call for expression of interest for the sponsorship of LINAFOOT Ligue 1 is a major opportunity for companies to invest in Congolese football and benefit from increased visibility thanks to the association of their brand with this prestigious competition. . It is also an opportunity for FECOFA to guarantee solid and sustainable funding for the organization of the national championship.
In conclusion, the revelation of the format of the national Ligue 1 championship in the DRC and the call for expressions of interest for sponsorship open up new prospects for Congolese football. This will not only rationalize costs and ensure the self-financing of the championship, but also strengthen the visibility of partner companies. Congolese football is moving towards new horizons and sponsors now have a unique opportunity to join this evolution.