
South Africa is facing an unprecedented bird flu outbreak, putting the poultry industry at risk. Major market players have already suffered considerable financial losses and the spread of the virus threatens the supply of poultry products. Authorities and industry players must work together to combat this crisis. Avian flu also poses a threat to public health, highlighting the importance of strengthening prevention and control measures. Support actions must be put in place to help affected breeders. Swift and effective action is essential to protect the country’s poultry industry and people’s health.