Category: Ecology

The Center for Research in Mathematics, Economics and Digital Technology of the University of Kinshasa (CERMON) brilliantly celebrates its 36th anniversary. To mark this major event, CERMON has joined forces with the UBA RDC bank.

CERMON, a renowned research center in the DRC, was created in 1985 with the aim of promoting academic excellence and fostering the scientific and technical development of the country. Since then, he has played a crucial role in advancing knowledge in the fields of mathematics, economics and digital technology, and has contributed significantly to research and innovation in the DRC.

To celebrate its 36th anniversary, CERMON organized a series of events, including conferences, workshops and seminars, with the participation of numerous international experts, researchers, teachers and students. These events aim to promote the exchange of ideas, encourage collaboration between different disciplines and stimulate scientific research.

The participation of the UBA DRC bank in this event shows the importance that it attaches to education and research in the DRC. As a leader in the financial sector, UBA RDC is a partner of choice to support academic and scientific initiatives in the country. His contribution to CERMON demonstrates his commitment to the development of the education sector in the DRC and his desire to support young Congolese researchers and scientists.

This partnership between CERMON and UBA DRC is excellent news for scientific research in the DRC. It demonstrates that fruitful collaborations between academia and the private sector can play a crucial role in the country’s development and in promoting innovation. By supporting initiatives like that of CERMON, UBA RDC shows its desire to actively contribute to scientific and technological progress in the DRC.

In conclusion, the CERMON of the University of Kinshasa celebrates its 36th anniversary with brilliance. Thanks to the participation of UBA DRC bank, this event promises to be a unique opportunity for researchers, teachers and students to share their knowledge and inspire the next generation of scientists in the DRC.

Article title: Digital marketing trends in 2022: What you need to know

Summary :
The world of digital marketing is constantly evolving, and it is essential for businesses to be informed of the latest trends to stay competitive. In this article, we will examine the digital marketing trends that are expected to mark the year 2022.

The first major trend concerns the increasing use of artificial intelligence and machine learning. These technologies allow businesses to automate certain marketing tasks, analyze data in real time and improve customer experience. More and more businesses will use chatbots to interact with their customers, and personalized recommendation algorithms will play a key role in digital marketing strategy.

Another important trend concerns the rise of influencer marketing. Consumers increasingly value recommendations and reviews from other consumers before making a purchasing decision. Digital influencers, whether celebrities or experts in their field, have a significant impact on purchasing behavior. In 2022, businesses will need to develop strategies to collaborate with relevant influencers in their industry.

Video content will also continue to gain momentum in 2022. With the advent of streaming platforms and the growing popularity of social media, consumers now prefer watching videos rather than reading textual content. Brands can take advantage of this trend by creating attractive and engaging videos to promote their products and services.

Finally, data privacy will be a major issue in 2022. With data breach scandals increasing and stricter regulations coming into force, consumers are increasingly concerned about how their personal information is used . Businesses will need to comply with GDPR and implement enhanced security measures to gain consumer trust.

In conclusion, the world of digital marketing is evolving rapidly, and businesses must adapt to emerging trends to stay competitive. Artificial intelligence, influencer marketing, video content and data protection are all trends that will shape the marketing landscape in 2022. Companies that know how to integrate them into their strategy will have a clear competitive advantage.

The article highlights the extension of the National Institute of Professional Preparation (INPP) to Maluku, a commune in Kinshasa in the Democratic Republic of Congo. This expansion aims to meet the growing needs of businesses operating in the special economic zone by training a skilled workforce in areas such as sanitation and waste recycling. The INPP thus seeks to contribute to the qualification of the Congolese workforce and to promote the economic development of the country.

In June 2023, customer deposits in the DRC increased by 2.22%, reaching $11,106.6 million, reflecting the growing confidence of customers in the country’s financial institutions. Small and medium-sized businesses as well as private companies represent the majority of these deposits. Gross credits also increased significantly, recording a monthly growth of 21.23%, mainly driven by credits extended to private businesses and households. Foreign currency credits still dominate the market, highlighting the nature of Congolese economic activities. This increase in deposits and credits highlights positive dynamics in the Congolese financial sector, supported by solid economic policies and effective regulation. Congolese authorities must continue to promote an environment conducive to investment and encourage businesses to access the financing necessary to stimulate economic growth. However, it is crucial to maintain this dynamic through consistent policies and effective regulations to support sustainable economic development in the DRC.

In this article extract, we address economic news in the Democratic Republic of Congo (DRC), with a focus on the exchange rate of the Congolese franc. Despite a slight appreciation of the national currency against foreign currencies, prices on the markets do not follow this trend. The Deputy Prime Minister, Minister of National Economy, supports the need to apply the interbank rate to lower product prices. The Central Bank of Congo is implementing strategies to combat speculation on the Congolese franc and achieve the dedollarization of the economy. However, the measures taken so far have not yet had a tangible effect on the purchasing power of the population. The future of the Congolese economy will depend on the implementation of effective economic policies, transparency and economic governance, as well as the promotion of local entrepreneurship and foreign investment. By exploiting its potential in key sectors, the DRC can embark on the path to sustainable growth and shared prosperity.

The governor of Kasai-Central, John Kabeya, launched a series of works aimed at improving and modernizing the province. Among the projects are the development of a roundabout and the erection of a monument in tribute to Chief Kamuina Nsapu. In addition, the Nganza municipal market will be rehabilitated and a new administrative building for education will be constructed. A modern health center and a bridge connecting two neighborhoods will also be built. These projects will help boost the local economy and strengthen education and health services in the region.

The Central Bank of Congo has announced strong measures to counter inflationary pressures. It decided to raise its key rate, from 11% to 25%. This decision aims to prevent any inflationary outbreak and maintain the country’s economic stability in the face of global uncertainties. It is essential to remain vigilant and coordinate monetary and fiscal policies to face the challenges ahead.

The Democratic Republic of Congo (DRC) is committed to developing the production and supply of local agricultural products to ensure the country’s food security. The Congolese government is putting in place measures to support farmers, produce improved seeds and promote the use of cassava in food products. Initiatives such as the PNDA, PVA, PAIL and PARRSA are put in place to diversify the economy and stimulate the agricultural sector. The objective is to reduce dependence on imports and strengthen the local economy.

The Democratic Republic of Congo has just taken a major step forward in the exploitation of methane gas present on Lake Kivu. By signing production sharing contracts with the companies Alfa Jiri and Winds exploration and production, the country is committed to exploiting this resource in a secure manner and making it an engine of sustainable economic development. This advance will make it possible to secure a potentially dangerous resource while paving the way for significant economic development. With adequate security measures and responsible revenue management, the DRC could transform this resource into a valuable asset for its future.

Central Africa displays remarkable economic performance in 2022, outpacing other regions of the continent in terms of growth, inflation and budget deficit. With a growth rate of 4.8%, the region surpasses the African average of 3.8%. The Democratic Republic of Congo contributed significantly to this performance, recording growth of 8.5% thanks to the services sector. However, despite these encouraging results, Central Africa faces financial challenges and requires investments to support green growth and address the effects of climate change. This economic performance opens up promising prospects for sustainable development and regional integration in Central Africa.