“Love Nwantiti” by CKay: the success story of a viral hit certified 8 times platinum in the United States

In the world of music, successes can sometimes surprise and spread in unexpected ways. This is particularly the case for the hit track “Love Nwantiti” by CKay, which has captured the hearts of fans since its release in 2019. This track, which quickly established itself as one of the flagships of the EP “ CKay The First”, has once again been crowned with success by obtaining RIAA certification 8 times platinum.

Popularized in part thanks to the popularity generated by the TikTok application, “Love Nwantiti” continues to expand its influence by becoming the most certified Nigerian title in the United States. His rise in the American charts was meteoric, propelling him to number 26 on the Billboard Hot 100.

The track’s saga of successes began in January 2022, where it earned its first platinum certification, just a few months after it went viral on TikTok. This initial success only foreshadowed the multiple recognitions to come, with a 2x platinum certification in September 2022, then 4x platinum in January 2023. The ultimate consecration finally came on March 27, 2024, when “Love Nwantiti” was released. been certified 8 times platinum by the RIAA.

This success story demonstrates the power of streaming platforms and social networks in propelling artists and songs to the top of the music industry. Thanks to its charm and catchy rhythm, “Love Nwantiti” was able to conquer the American public and mark the history of Nigerian music internationally. A beautiful illustration of the power of music to transcend borders and touch hearts across the world.

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