Successful Launch for Orijin Nigeria: A Celebration of Resilience and Cultural Art
Orijin Nigeria, Nigerians’ favorite alcoholic beverage brand, recently held a landmark event to launch its limited edition pack. The event, which was graced by the new Managing Director of Guinness Nigeria, Adebayo Alli, Orijin Brand Ambassador, Bright Okpocha aka Basket Mouth, renowned lifestyle influencers and distinguished members of the press, was a celebration of resilience and cultural art.
The launch offered a variety of engaging activities, symbolizing the resilience enshrined in the brand’s overarching campaign, titled “Deeply Rooted.” Guests were treated to a spectacular presentation of the packaging, an impressive moment amplified by music, lights and paparazzi.
The Mask Art Frames featured enlarged versions of the mask designs found on the limited edition packs, allowing guests to delve into the inspiration behind each mask, appreciating the artistry behind Flenjor, Jolly and Chillax. This celebration echoed the essence of the limited edition packs, inspiring attendees to tap into their roots to nourish their resilience as they face daily challenges.
Mark Mugisha, Director of Marketing and Innovation at Guinness Nigeria, said: “We are committed to telling the vibrant story of Guinness Nigeria and our brands. Yet nothing can match the 200 million unique stories of Nigerians, who showcase exceptional resilience. Today, I am proud to join Orijin’s Orijinality, a brand deeply rooted in our culture and which celebrates the exceptional Nigerian spirit. I encourage you all to embrace your roots, stay original and to remain exceptional. Cheers to all the Orijinals; it was an incredible year!”
The event, attended by media representatives and influencers such as Efe Money, Neo Akpofure and Jenni Frank, was hosted by popular comedian and host Forever (Akuidolo Orevaoghene). It featured a series of cultural delights, including captivating performances by the Atilogu dance troupes and an enlightening art mini-lecture by Dadee Daniel, the creator of the new label design.
Brand ambassador Basketmouth also delivered a toast in honor of the resilience and deep roots of all Orijinals. The festive ambiance was amplified by vibrant music, carefully selected by the DJ, further enhancing the lively atmosphere of the occasion.
Orijin’s limited edition pack is now available to consumers in bars, stores and all major retail outlets nationwide, inviting Orijinals around the world to experience and celebrate resilience in every sip. For more information on Orijin’s limited edition pack and its celebration of resilience, follow @OrijinNigeria on Facebook and @Orijin_Nigeria on Instagram.