TikTok users in sub-Saharan Africa are growing rapidly, according to a study by polling platform GeoPoll. Facebook remains the most popular social network in the region, but TikTok now occupies second place, overtaking well-established platforms such as Instagram and Twitter.
The study, based on a sample of 4,170 people in Ghana, Nigeria and South Africa, reveals that 60% of respondents use TikTok, while 82% use Facebook. These results show growing adoption of TikTok in sub-Saharan Africa, cementing China’s influence on the continent.
TikTok’s popularity is due to its entertaining and creative nature, with short and engaging videos. Users can share their talents, dance, sing and create original content. This platform not only attracts young people, but also a wider audience, giving it universal appeal.
The use of TikTok in Sub-Saharan Africa also offers new opportunities for local content creators. African videographers can share their culture, music, dance and talents with a global audience, helping to change perceptions about Africa and promote a positive image of the continent.
However, the rise of TikTok also raises questions about data security and user privacy. It is important for users to remain aware of potential risks and take steps to protect their personal information.
In conclusion, TikTok usage in Sub-Saharan Africa is growing rapidly and providing new opportunities for local content creators. However, it is important to remain vigilant about data security and take steps to protect your privacy online.