Nigeria’s music mega-entrepreneurs are taking the global stage, powered by hundreds of millions of streams. Among them, Cracker Mallo aka Ayodeji Olowu stands out. This 26-year-old talent is one of the most sought-after producers in the Nigerian music industry, especially in the Afrobeat genre. Artists such as Tiwa Savage, Olamide and Mister Real call on him to produce their tracks. He even had the opportunity to contribute to the soundtrack of the film Black Panther 2. Inspired by the career of Kanye West, Cracker Mallo aspires to a multidimensional career, mixing music, fashion and entrepreneurship.
Recently, Cracker Mallo invested tens of thousands of dollars in a new studio in Abuja. Both productive and ecological, this studio is located in an affluent district of the federal capital, offering the artist a working environment conducive to creativity. Thanks to this space, he will be able to produce his next Afrobeat tracks in optimal conditions, with state-of-the-art equipment for sound processing and mixing. This studio is where the magic happens, where Cracker Mallo brings his musical ideas to life before sharing them with the rest of the world.
Cracker Mallo rose to fame with one track in particular, titled “Jealous.” This title was born from an improvised recording session with the artist Fireboy, who had just been signed by the famous Olamide. The track was a phenomenal hit, catching the attention of listeners in Nigeria and beyond. Social media “dance challenge” videos have also contributed to the track’s popularity, with users creating choreographies to the song and sharing it online. Thanks to this virality, Cracker Mallo’s revenue has increased considerably. Its economic model is mainly based on streaming and online music listening platforms, where each listening to its tracks earns it a fee.
In addition to his flourishing musical career, Cracker Mallo also undertakes in other fields. He has launched his own clothing brand, Fashion Box, and is exploring different business opportunities. For him, the key to success is to diversify his activities and seize all the opportunities that arise. He believes in the importance of exploring new horizons and constantly improving in his areas of expertise. Money and success are important, but should not be limiting factors for him. Above all, he seeks to create and share his passion for music, while building a versatile empire.
With more than 300 million streams on his productions in less than 10 years, Cracker Mallo has managed to establish himself as one of the most talented and influential producers on the Nigerian music scene. He is a success story for young artists who dream of breaking into the music industry.. His motivation, his creativity and his entrepreneurial spirit allow him to shine in different fields, while remaining faithful to his first passion: music.
In conclusion, Cracker Mallo epitomizes the emergence of Nigeria’s music mega-entrepreneurs on the global stage. His talent and versatility have allowed him to make a name for himself in the music industry, while exploring other horizons. He is an inspiring example for young artists looking to stand out and succeed in the world of music