**Towards a New Economic Era in Europe: Ursula von der Leyen’s Challenges and Promises**
On 29 January 2024, Ursula von der Leyen unveiled an ambitious roadmap, dubbed the “competitiveness compass”, aimed at revitalising the European economy in the face of pressing challenges such as the energy crisis exacerbated by the war in Ukraine. With EU companies facing energy costs sometimes 60% higher than those in some Asian countries, the competitiveness of European industries is at stake.
This plan, which proposes a “simplification shock” of regulatory standards, raises concerns about environmental impacts, prompting reflection on a balance between economic vitality and ecological responsibility. In parallel, the creation of a platform for the joint purchase of raw materials, as well as a revision of competition rules to foster innovation, marks a desire for solidarity and collaboration.
The coming months will be crucial: the key to success will be the commitment of Member States to build a sustainable economic model that benefits industry, society and the environment. Europe must project itself towards a future where growth and citizens’ well-being coexist harmoniously.