WhatsApp from France 24: a new way to follow international news
The distribution of information is constantly evolving with the advancement of technology. Today, media are looking for new platforms to reach their audiences in a more direct and interactive way. It is with this in mind that France 24 recently launched its WhatsApp channel in French.
In less than a week, more than 340,000 people have subscribed to the France 24 WhatsApp channel in French, making it one of the most popular among the media present on this Meta messaging service. Subscribers thus have access to exclusive content, including reports produced by France 24 correspondents and special correspondents around the world.
The aim of this new platform is to offer a different approach to international news, in addition to France 24’s other broadcast media. In fact, WhatsApp allows for more advanced interactivity, with the possibility of interacting directly with journalists and to react to publications.
The France 24 WhatsApp channel offers a variety of new content, covering a wide range of topics. In addition to reports, subscribers can find programs and magazines such as “C’est en France” or “Les Observateurs”, which address major current affairs themes. Specific publications also highlight France 24’s “Reporters” and “Return Tickets”.
This new initiative is part of the development strategy of France Médias Monde, which plans the deployment of the editorial offer on WhatsApp for its various channels, such as RFI in French and the group’s other languages.
In short, the France 24 WhatsApp channel in French represents a new way of following international news, by offering exclusive content and increased interactivity with journalists. A development that meets the expectations of an increasingly connected public seeking relevant and accessible information.