In today’s world, the Internet has become an essential tool for getting information and staying connected. And this trend is no different in Greater Katanga, where a recent study reveals that 40% of the population uses the Internet as their main source of information, while only 2% continue to turn to the written press.
These figures were presented during a study carried out by the research firm Target SARL in collaboration with the Franco-Congolese Chamber of Commerce and Industry. The study, which analyzed media consumption habits in Greater Katanga, highlights the rapid evolution of citizens’ information behaviors and preferences.
Regarding the Internet, it is interesting to note that the province of Haut-Lomami is in the lead with a usage rate of 56%, followed by Lualaba with 47%. Tanganyika records a rate of 43%, while Haut-Katanga brings up the rear with 23%. This preference for the Internet demonstrates the growing importance of connectivity in the region and the rapid adoption of information technology.
As for other media, non-pay television (DTT) is used by 39% of the population, cable channels by 35% and radio by 34%. The written press, for its part, only accounts for 2% of the audience. These figures clearly show the preference of the inhabitants of Greater Katanga for audiovisual media and the Internet, which offer greater diversity of content, interactivity and ease of access.
It is interesting to note that French remains the preferred language for following these media in all provinces of Greater Katanga. This demonstrates the continuing influence of the French language in the region and its role as a language of communication and information.
When it comes to media consumption locations, home and office are prime places to connect and stay informed. This highlights the importance of having a reliable internet connection at home and in work spaces to allow citizens to easily access information.
This study highlights the evolution of media consumption habits in Greater Katanga. The growing preference for the Internet and broadcast media speaks to the importance of staying connected and informed in an increasingly digital world. This also highlights the importance of adapting online communication and marketing strategies to effectively reach this population who are increasingly turning to the Internet as their primary source of information.