Title: Poupette Kenza and influencers facing new regulations in France
Introduction :
Being an influencer may seem like the dream job for some, but it can also come with some challenges. This is the case of Poupette Kenza, a famous French Tiktokeuse who finds herself at the heart of a controversy linked to the new French regulations on influencers. In this article, we’ll revisit this case and discuss the potential consequences for influencers on social media.
Problematic promotional content:
Poupette Kenza found herself in a delicate situation when she was ordered to pay a fine of 50,000 euros by the General Directorate for Competition, Consumer Affairs and Fraud Control (DGCCRF). The reason ? She promoted a tooth whitening product banned for sale in the European Union. On top of that, she didn’t clearly mention that she was sponsored for this promotion, thus breaking French law regarding transparency in sponsored content.
The multiple offences:
Interestingly, this is not the only offense for which Poupette Kenza is charged. Several of his short promotional videos also appear to violate French advertising regulations. Even if she tries to justify these offenses by claiming that all other influencers do the same, this does not constitute a valid excuse in the eyes of the authorities.
Reactions and consequences:
Poupette Kenza reacted strongly to this condemnation, describing the DGCCRF as “big thieves”. She also claimed not to be bound by French law, as she now resides in Dubai. However, it could rather worsen her case legally, as she seems to admit the facts of which she is accused.
Tighter regulations:
This case highlights the tightening of regulations in France regarding influencers and sponsored partnerships. The authorities are increasingly vigilant about the transparency and veracity of the information provided by influencers, in order to protect consumers from fraudulent practices.
Conclusion :
Poupette Kenza’s case highlights the challenges influencers face amid tighter regulations. New laws in France oblige influencers to be transparent in their promotions and to respect the safety standards of the products they recommend. The consequences of not complying with these regulations can be severe, with high fines and loss of user confidence. Influencers must therefore be vigilant and comply with the rules in force to avoid legal problems and preserve their reputation