Kinshasa, August 11, 2024 – In our ever-changing digital age, e-commerce is emerging as an increasingly attractive alternative for entrepreneurs, offering significant advantages over traditional commerce. Trésor Kalonji, Vice President of the Internet Society (Isoc), highlights the superiority of online sales in terms of economy, efficiency and advantages compared to the physical establishment of a physical store.
According to Kalonji, a young entrepreneur has the opportunity to market his products online through platforms such as Facebook Marketplace or Jumia, thus reaching a large audience without the high costs of renting a physical space. This approach offers increased flexibility and accessibility, making it possible to reach a considerable number of customers in the Democratic Republic of Congo and beyond.
However, despite the undeniable advantages of e-commerce, Kalonji warns of the risks associated with the lack of adequate regulation for online transactions, particularly on social networks. He highlights the need for appropriate regulation, including updated laws to regulate e-commerce, ensure adequate consumer protection and provide training to enable young entrepreneurs to seize these opportunities in an informed manner.
In a context where digitalization is profoundly transforming economic paradigms, Kalonji highlights the massive potential of the digital sector to generate considerable economic opportunities. While traditional models relied on a large workforce, the advent of technologies has allowed a significant reduction in this dependence, offering new prospects for jobs and economic growth through e-commerce.
In conclusion, e-commerce is emerging as a major vector of economic development, offering entrepreneurs unique opportunities to thrive in an ever-changing digital environment. The adequate regulatory framework and the valorization of these opportunities appear to be crucial issues to fully capitalize on the potential of e-commerce and contribute to the creation of a flourishing and inclusive economy.
Kinshasa, August 11, 2024 – Fatshimetrie, C.L.