**Fatshimetrie: Koffi Olomide and cultural diplomacy**
The eminent Congolese singer, Koffi Olomide, recently found himself at the center of the news following his controversial remarks made during the program “Le basket” on Radiotélévision nationale congolaise (RTNC). Criticized for his lack of diplomacy, the singer had to appear before the Superior Council of Audiovisual and Communication (CSAC) in Kinshasa to explain himself.
In his capacity as ambassador of Congolese culture, Koffi Olomide recognized that he should be more measured in his statements, even if they are well-founded. This questioning highlights the importance of cultural diplomacy in public discourses, especially when they touch on sensitive subjects such as armed conflicts.
During his intervention on the show, Koffi Olomide addressed the issue of Rwandan aggression and the advance of M23 troops in North Kivu. Comments judged by the CSAC to be likely to denigrate and demobilize the Armed Forces of the Democratic Republic of Congo (Fardc). This episode highlights the delicate balance between freedom of expression and the responsibility of public figures.
This case also raises broader questions about the role of artists as cultural ambassadors. Indeed, Koffi Olomide, like other artists like Maître Gims and Dadju, were appointed ambassadors of Congolese culture with the aim of promoting rumba, listed as an intangible cultural heritage of humanity by UNESCO. This appointment gives them additional responsibility for how they represent their country internationally.
Ultimately, this case highlights the challenges faced by artists who take on the role of cultural ambassadors. She highlights the importance of diplomacy in public speeches, as well as the need for public figures to weigh their words carefully, especially when they touch on sensitive topics. As an ambassador of Congolese culture, Koffi Olomide is reminded that his voice extends well beyond the boundaries of music, and that his responsibility as a representative of his country is immense.