In a constantly changing world, companies continue to favor graduates who have completed business training. Business schools, with their innovative approach, are able to train competent professionals adapted to the needs of the market. According to the Graduate Management Admission Council (GMAC) and their Corporate Recruiters Survey 2023, the most sought-after skills remain the classics: soft skills such as communication, leadership and strategic thinking.
Joy Jones, CEO of GMAC, emphasizes that market demands are evolving, with the advent of new technologies, hybrid working and international collaboration. Thus, business school graduates today must be able to communicate effectively in a multicultural context, lead a multigenerational team and take advantage of new technologies to innovate.
Recruiters around the world share this vision, considering that degrees such as the MBA remain relevant and current. Communication, data analysis and strategy skills are set to become even more important in the years to come. Recruiters also point out that MBA graduates have an advantage over those with only micro-credentials.
When it comes to professional opportunities, trends indicate an increase in recruitment of business graduates over the past five years, with strong demand in the public and government sectors. Publicly traded companies remain the largest recruiters of business school students.
In Africa, we are seeing an increase in the hiring of MBA and Masters in Management and Accounting graduates, with the prospect of growing demand in the years to come. Salaries for African MBA graduates remain competitive with the Middle East and Latin America, but below those in the United States and Asia. Remuneration is closely linked to the risks of inflation and recession, but despite economic uncertainties, employers remain confident and maintain their recruitment plans.
Thus, in this era of constant upheaval, it is obvious that business degrees remain undeniable assets in the job market. Business schools are able to train competent, versatile professionals who are ready to meet the challenges of the constantly changing professional world. Opportunities are plentiful for business graduates, and companies will continue to rely on their expertise to ensure their success in the future.