Fatshimetrie: Revelation on the difficulties of musicians from Big Brother Naija
In the world of entertainment in Nigeria, Big Brother Naija is undoubtedly a show that attracts attention and unleashes passions. Each season, contestants from different backgrounds enter the house with the hopes of entertaining the audience, gaining exposure, and launching their careers. However, for many musicians who participated in the show, the much-hoped-for success was unfortunately not achieved.
When we analyze the journey of some former Big Brother Naija contestants who are also artists or musicians, it becomes evident that they face difficulties breaking into the music industry despite their media exposure. Efe, winner of the 2017 edition of the show, explains that the reality TV audience is very different from music fans. According to him, Big Brother Naija viewers are attracted to spectacle, glamor and gossip, but have less interest in music. This dissonance between the expectations of the show’s audience and the musical aspirations of the candidates creates a challenge for these artists who struggle to attract an engaged audience.
Among the musicians who tried their luck in the Big Brother Naija house, names like Laycon and Whitemoney stand out. Laycon, winner of the 2020 edition, managed to capitalize on his victory by expanding his musical career and consolidating his fan base. On the other hand, Whitemoney, winner of the 2021 edition, has not yet experienced the same success in the field of music despite its charisma and popularity.
Other artists such as Bryann, Vee, Uriel, Avala, Groovymono and Soma have also attempted to leverage their time on Big Brother Naija to propel their music careers, but the results have been mixed. This situation raises questions about how these artists can transform their television notoriety into success in the music industry.
It is clear that the combination of fame gained in the Big Brother Naija house and a thriving music career is not guaranteed. Artists on the show must strike a delicate balance between entertaining reality TV audiences and retaining music fans. They must also adapt to the specific expectations of each audience in order to generate continued interest in their artistic work.
Ultimately, the road to success for musicians emerging from Big Brother Naija is full of challenges, but with smart strategy, perseverance and genuine talent, they can overcome these obstacles and capture the hearts of music lovers.