Lush Hair at Lagos Fashion Week 2023: an explosion of creativity and innovation
Lagos Fashion Week 2023 lived up to expectations with an unforgettable performance from the Lush Hair brand. At the center of the event, Lush Hair captivated the audience with its electrifying presence and support as a sponsor. Cinema icon Shaffy Bello, who walked the runway for Lush Hair in a stunning outfit, expressed her joy at witnessing such a constant display of creativity, panache and unique offerings offered by Lush Hair during the Lagos Fashion Week every year.
Shaffy highlighted the energy and passion that Lush Hair brings to Lagos Fashion Week, especially through its unique products, colors and designs. She said Lush Hair is here to bring out the spark in everyone, regardless of size, age, race, etc., as was demonstrated at tonight’s event.
Lush Hair took an innovative and unconventional approach during Lagos Fashion Week 2023. Unlike previous years where models sported breathtaking hairstyles accompanied by plain pink dresses, this year saw a revolutionary change. Lush Hair got creative by dressing the models entirely in clothing made from its hair extensions. This avant-garde approach, a first on a Nigerian podium, left spectators amazed by this unprecedented innovation.
In addition to this, Lush Hair has revealed its hair care range, including a lye-free relaxer kit with neutralizing shampoo and nourishing conditioner. The brand presented this collection in style at the Lush Hair Experience Center, with a flamboyantly decorated photo booth set up at the entrance to the venue. The booth attracted many attendees who happily took part in photo and video sessions, capturing the essence of living “The Sweet Life” through their hair.
The ladies of Lush were also on hand to hand out gift bags to guests, leaving them excited and eager to discover more about the distinctive Lush Hair experience.
Lush Hair’s commitment to pushing boundaries and redefining beauty standards was once again evident during Lagos Fashion Week 2023. The brand remains at the forefront of the hair care industry, consistently establishing new trends and captivating audiences with its unparalleled creativity and product excellence.
Lush Hair has proven once again that it deserves its pride of place in the world of fashion and hair care, and we can’t wait to see what the brand has in store for us in the coming seasons.