Alcoholic bitters, such as Alomo Bitters, Odogwu Bitters, Oga Nla, Kerewa, Mokole, Ogidiga, Erujeje, Baby Oku, Burantashi, Long Journey, Commando, Goko Cleanser, Ruzu, Orijin, Action, Kalahari and Man-Power, are extremely popular in the market. Indeed, these drinks are very popular in Nigeria.
The average price of these drinks in Nigeria is between 200 and 300 naira. In 2018, sales of Alomo Bitters in Nigeria alone exceeded $13 million. However, Alomo Bitters is no longer available in the Nigerian market as other brands such as Blackwood, Orijin and Odogwu Bitters have taken over.
There is a significant market for these bitters. A study suggests that 57.4% of Nigerian men aged 35 to 70 visit a doctor for erectile dysfunction problems. By 2024, the global erectile dysfunction drug market, estimated at $4.82 billion, is expected to generate more than $7 billion in revenue.
But do alcoholic bitters really work?
Yes, indeed, research has shown that they can increase libido. A study published in F1000 Research in male Wistar rats found that alcoholic bitters, such as distilled water, ethanol, Alomo, Striker and Orijin, improved testicular function.
The rats were treated with different concentrations of bitters for 28 days, and their serum was used to determine sex hormones. The study suggests that alcoholic bitters may improve testicular function, antioxidant enzymes and the release of sex hormones.
However, caution should be exercised when using these alcoholic bitters, as they act as medications without a doctor’s prescription. Some alcoholic bitters, especially those containing methanol, can be dangerous or even fatal if abused.
Excessive consumption can cause severe intoxication, temporary mental imbalance and confusion, which may lead to dependence and persistent abuse. Addiction to alcoholic bitters can lead to loss of appetite, weight loss, malnutrition, decreased immunity and susceptibility to infections, liver cirrhosis, and metabolic diseases.
In conclusion, it is important to consume alcoholic bitters in moderation and follow safety instructions to avoid any adverse effects. If you have any health concerns, it is always best to consult a healthcare professional before taking alcoholic bitters as a remedy.