Boomplay, one of Africa’s leading music streaming services, recently announced its partnership with ayoba, a popular messaging platform. This collaboration will allow ayoba users to access a huge range of music and audio content from Boomplay, including the latest music releases and specially curated playlists, streaming for free with no data charges for MTN users.
The official announcement of this partnership was made at a ceremony in Lagos, Nigeria, during a music event in collaboration with afrobeat artist Teni. Representatives of the two partner brands, as well as Boomplay and ayoba users and Teni fans, shared the excitement of this announcement during the music celebration.
Ayoba, which aims to provide the best hyperlocal content to African users, is excited about this partnership which will enhance the music experience of its users. Thanks to this collaboration, a greater variety of playlists and music choices will be available. Boomplay, for its part, has always focused on making music more accessible in Africa. This partnership will allow the platform to reach an even wider audience and offer a smooth and enjoyable streaming experience.
Since its launch, ayoba has seen a 118% increase in streaming streams across Africa. Additionally, the service recently launched in Ivory Coast, where it saw a 425% increase in streaming streams and a 220% increase in active users in the first five months. Cameroon is currently the largest market in terms of share of streaming streams, accounting for 40% of the total. The most popular playlist in Africa is “Things of Love”.
Boomplay, meanwhile, has played a key role in the music streaming revolution in Africa. The platform has continually sought strategic partnerships to strengthen the digital music ecosystem in Africa and has made significant investments to foster the growth and development of African music.
This partnership between ayoba and Boomplay offers both platforms an exciting opportunity to create beneficial synergies for their respective user communities, thereby promoting their growth. Marketing and promotional activities related to this partnership will be deployed in the coming days.
Boomplay, which currently has over 90 million monthly active users and a rich library of over 120 million songs from around the world, is available globally on mobile via the Google Play Store for Android, the App Store for iOS and on the web via www.boomplay.com. Ayoba, on the other hand, has reached millions of users since its launch in May 2019 and currently has over 30 million monthly active users. This app provides free access to an ecosystem of digital services and rich media across channels, micro-apps and payment solutions, all within one African super-app.
In conclusion, this partnership between Boomplay and ayoba represents a significant milestone in ayoba’s mission to provide a world-class messaging and networking experience to MTN users across Africa. Through this collaboration, users will be able to enjoy free access to Boomplay music and playlists, thus enriching their experience on the ayoba platform.