### Canal+ at the Grand Katanga and Kasaï Espace: a new momentum for the accessibility of entertainment
On Wednesday, June 4, 2023, Boukary Zorom, regional director of Canal+ at the Grand Katanga and the Kasai space, presented a series of initiatives in Lubumbashi aimed at enriching the entertainment offer of the channel. The “Royal Promo” campaign aims to be a highlighting of cultural pride and a desire to include more viewers within the Canal+universe. This type of approach deserves special attention, as it is part of a context where accessibility to quality content is often a challenge in many regions.
#### A celebration of African excellence and pride
The launch of the special “royal” programming is presented by its initiator as a celebration of African culture and recognition of experience. The beauty, dance, eloquence and intelligence competitions which are part of them aim, according to Zorom, to enhance local talents and to offer a platform to various artists and competitors. However, the question arises of the real impact of these initiatives on youth and civil society. To what extent do these competitions encourage a healthy vision of competition and self-esteem in a sometimes difficult context?
### Accessibility and promotion measures
The initiatives presented by Canal+ are accompanied by significant tariff measures. Access to an American $ 10 decoder and the granting of bonuses for existing subscribers illustrate a desire to expand the audience, especially for those who would hesitate to subscribe for fear of costs. This raises a wider question: how can these price reductions and incentives affect the local media landscape? While withdrawing financial barriers, it seems essential to wonder if this pricing model could create a dependence on promotional offers to the detriment of long -term profitability.
### Sport, a unification vector
Boukary Zorom was also just as clear about the importance of sports programming, notably evoking the dissemination of major events such as the Club World Cup and UEFA Nations League. At a time when sport can serve as a gathering tool, it is relevant to consider how this dimension strengthens or weakens the social fabric on a local level. Furthermore, what is the return of subscribers to these sports offers? Increased attention to listening to subscribers could enrich programming and strengthen public engagement.
#### an inclusive approach to easy tv
The taking into account of Easy TV subscribers, with the possibility for them to access additional content at reduced prices, represents a laudable attempt to have the different branches of the Canal+offer converge. However, the question arises of market stratification. Is there a risk that this segmentation can create a perception of inequality among subscribers in terms of access to the quality of programs? Inclusive is a fundamental value, but it must be accompanied by a constant dialogue to validate its effectiveness.
#### In conclusion: a path to go
Canal+ ‘approach through the “Royal Promo” campaign seems to want to place entertainment at the center of the concerns of millions of Congolese. However, behind these beautiful intentions, questions are hidden as to the in -depth impact of these initiatives on society, in particular concerning the valuation of local culture and actual accessibility for all strata of the population.
The real evaluation of this campaign will require follow -up over several months to measure both its real scope and the impressions of subscribers. Active interaction and listening of viewers could be crucial to perpetuate these efforts and adapt the programs offered to the needs of consumers. The dynamics of education through entertainment also deserves special attention, as it could open promising prospects for the entire audiovisual sector in the region.