Fatshimétrie: Decoding the rise of Moroccan tourism
Since November 2024, Morocco has seen tremendous growth in its tourism industry, attracting 15.9 million visitors, a 20% increase over the previous year. This dynamism was even more impressive in November, with a 31% increase in arrivals.
What are the factors contributing to the success of tourism in Morocco?
According to Mohammed El Krombi, curator of historical monuments at the Ministry of Culture in Rabat, Morocco, one of the oldest countries in the world, has been a crossroads for various civilizations, from prehistoric times to the present day, due to its strategic position. This historical wealth attracts tourists from all over the world, as explained by Annie Colombero, a French tourist who comes to Rabat to explore the monuments, discover history and understand the civilizations that have flourished around the Mediterranean.
The improvement of strategic air routes and the promotion of lesser-known destinations have contributed to better accessibility, which has boosted the influx of visitors. In addition, the Moroccan diaspora plays a significant role by contributing 1.1 million visitors and strengthening cultural and family ties abroad.
Morocco has set ambitious targets for its tourism sector, aiming for 17.5 million visitors by 2026 and 26 million by 2030, coinciding with its co-hosting of the FIFA World Cup alongside Spain and Portugal.
This rise in Moroccan tourism clearly shows the growing appeal of this country for travelers from all over the world. With its rich history, diverse landscapes, delicious cuisine and legendary hospitality, Morocco is establishing itself as a must-visit destination for those who love adventure, culture and discovery. At a time when travel has become an essential quest, Morocco stands out as a jewel to explore, offering an authentic and memorable experience to all those who cross its borders.