Kinshasa, October 27, 2024 – In the heart of the Democratic Republic of Congo, the world of fashion shines brightly thanks to the creativity and undisputed talent of Cherry Esam. After celebrating 25 years of artistic career, the Congolese designer announces the creation of a school to train the young talents of tomorrow. This visionary initiative demonstrates his commitment to promoting Congolese fashion and its crucial role as an economic lever.
Cherry Esam, whose real name is Esamotunu Watu Zalemi Picheri Patrick, is much more than a fashion designer. Heir to an artistic gift passed down from his mother, he has infused his creations with a unique and daring identity, blending traditional influences and modernity. His exceptional career has placed him among the most talented and respected designers on the international scene.
During the celebrations marking his 25-year career, Cherry Esam advocated for the creation of a fashion assembly plant to boost the national economy. Stressing the importance of fashion as a vector of emergence for the country, he called on the authorities to recognize the economic and cultural potential of this booming industry.
The evenings in honor of Cherry Esam were an opportunity for several African designers to present their collections inspired by African fashion. Outfits highlighting rich bazin, silk, African-patterned loincloth and other traditional fabrics enchanted the audience. The creations of these talented designers highlighted the richness and diversity of African fashion, highlighting the cultural heritage and exceptional craftsmanship of an entire continent.
Over the course of his 25-year career, Cherry Esam has made a name for himself through his creativity, his overflowing imagination and his modesty. By introducing traditional fabrics into his collections and giving pride of place to geometric patterns, he has helped to strengthen Congolese cultural identity on a global scale. His influence transcends borders, and his name resonates as an essential reference in African fashion.
Through his project of a school for young talents, Cherry Esam offers a unique opportunity for future generations to flourish and shine in the world of fashion. His commitment to the transmission of know-how and the promotion of Congolese fashion marks a new era of creativity and innovation. By celebrating talent and diversity, he paves the way for a bright future where fashion becomes a driver of development and influence for the Democratic Republic of Congo.