In the glamorous world of fashion in Lagos, Nigeria, a revolution is brewing. Renowned designer and leading figure in the Nigerian fashion industry, Mai Atafo, recently hosted a groundbreaking fashion show at the prestigious Eko Hotel Main Hall. The event, a first of its kind, was held in a venue typically reserved for concerts and award ceremonies, which can accommodate up to 6,000 people.
Mai Atafo, real name Ohimai Atafo, has an ambitious vision for Nigerian fashion. However, he laments the lack of support from the Nigerian press for the fashion industry. In an interview, he expressed disappointment at the local media’s demands for payment for coverage of the event, highlighting an imbalance in the relationship between the press and the fashion industry in Nigeria.
As a seasoned marketing and brand management professional, Mai Atafo understands the economic imperatives of the industry. However, he highlights the lack of recognition of Nigerian fashion, which is often perceived as mere couture by the general public. He highlights the meticulous work and creativity that goes into creating quality pieces, lamenting the tendency towards imitation that does not do justice to the talent of local designers.
Despite these challenges, Mai Atafo remains optimistic about the potential of the fashion industry in Nigeria. He calls for greater appreciation of local fashion and aspires to see Nigerian brands enjoy international recognition similar to that of Afrobeat music artists.
His experience on the international scene, acquired notably at Savile Row in England, gives him undeniable expertise in tailoring, ready-to-wear and bridal fashion. He positions himself as a key player in the Nigerian fashion scene, dressing celebrities such as Ebuka Obi-Uchendu and pushing the boundaries of creativity in his collections.
At a time when the Nigerian economy is undergoing a transformation, Mai Atafo embodies renewal and innovation in the fashion industry. His recent record-breaking 2023 show, although marked by a hefty budget and below-expectation sales, symbolises his determination to put Nigerian fashion on the global map.
Ultimately, Mai Atafo is calling for a paradigm shift, urging Nigeria to recognise the economic and cultural potential of its fashion industry. By breaking free from economic constraints and embracing creativity and boldness, he believes in a bright future for Nigerian fashion.