Fatshimétrie, October 20, 2024 – The fashion scene in Kinshasa has recently seen the emergence of an innovative event that has captured the attention of design and sewing enthusiasts: the elegance competition entitled “Monzele House”. Launched this month in the capital of the Democratic Republic of Congo, this competition highlights the talent and creativity of young girls in the field of cutting and sewing, with the main objective of empowering them.
Patrick Aluta, the manager of this ambitious project, stressed: “For this launch, we have chosen cutting and sewing as the central theme of our reality TV show. Our vision goes beyond simple competition, it is about offering young girls a platform to express their elegance through fashion, hairdressing and aesthetics.”
Monzele House’s approach is part of a desire to promote local trades in the DRC, by highlighting the untapped potential of the sewing sector. Indeed, Patrick Aluta highlights the lack of valorization of local production in a context where the consumption of foreign products predominates. For him, it is crucial to reverse this trend and promote the emergence of local talents to enrich the Congolese fashion industry.
Through this initiative, Monzele House aspires to create a movement of empowerment and inspiration for young girls aspiring to a career in fashion. By highlighting the connection between elegance and Congolese identity, the competition aims to celebrate cultural heritage while encouraging innovation and creativity among young designers.
As an innovative project in the world of Congolese fashion, Monzele House offers a space for visibility and expression for young talents in the sector. Scheduled biannually, this competition is a unique opportunity to promote excellence in cutting and sewing, while encouraging the sharing of experiences and the development of new perspectives in this expanding field.
The initiative of Monzele House, under the leadership of Patrick Aluta Moliso, symbolizes not only the advent of a new generation of fashion designers in the DRC, but also the country’s ability to position itself on the international fashion scene. By combining tradition and modernity, elegance and creativity, this elegance contest promises to become an essential pillar of the Congolese fashion industry.