The article discusses the innovative measure of introducing a five-euro entry ticket for Venice on busy days to address overtourism challenges. This initiative aims to strike a balance between tourism and the preservation of Venice’s unique heritage and the well-being of its residents. While some tourists doubt the effectiveness of the entry fee, it signifies a significant step towards regulating tourist flow. The article highlights that this move by Venice sets an example for other destinations worldwide facing similar issues. Ultimately, the focus is on ensuring the long-term sustainability of Venice’s tourism model while improving the quality of life for its inhabitants.