The much-awaited 10th AMVCA event recently unveiled its Chief Judge, renowned filmmaker Femi Odugbemi, who is also a director, producer and pioneer of the MultiChoice Talent Factory.
In her welcome address, Busola Tejumola, Executive Director of Content and Channels for West Africa at MultiChoice, described the AMVCAs as a celebration marking a decade of brilliance, innovation and the pure magic of African storytelling. on the screen.
“The AMVCA has established itself as the benchmark of excellence in the African film industry. This edition is not only a celebration of cinematic excellence, but also the legacy of an award that has enhanced careers and boosted the development of talents on the continent,” she said.
Tejumola revealed that the entries received this year posed a challenge to the jury and the head judge, as they had a multitude of high-quality entries to review.
“For this edition, we received registrations of films and talents from all over Africa. The pre-selection process has started and we will now move on to the evaluation phase. For this special edition, we are making changes to the reward categories. The categories of Best Actor and Best Actress, as well as Best Supporting Actors and Actresses will now be determined by the jury. We are also delighted to announce renowned filmmaker, director and producer, Femi Odugbemi, as the Chief Judge for the 10th AMVCA,” she added.
“In partnership with our sponsors, Amstel, Pepsi, Promasidor and Martell, we are calling on Africa to join this celebration, with the announcement of the finalists in each category, live on all Africa Magic channels, the March 24 at 8 p.m. The voting portal will open immediately after the announcement,” Tejumola said.
The celebration of the 10th AMVCA will begin over two days, on May 10 with the Young Filmmakers and Content Creators event in the morning, followed by the Cultural Day and Opening Ceremony in the evening, and the Main Awards Ceremony on May 11.
Addressing the task before the awards jury, Odugbemi said: “This prestigious award is celebrated for its unwavering commitment to excellence, and the jury remains steadfast in ensuring that only the most exceptional works deserve a place on the nomination list. Having already been a head judge in previous editions, I can unequivocally say that judging outstanding submissions from talent across Africa is an extremely difficult task. I assure you that the final selection will truly represent the best of the discipline.”
Once again, the AMVCA promises an unforgettable celebration highlighting the excellence and talent of African cinema.