Title: “Malaika, the new success of Nigerian cinema: a meteoric rise in the ranking of successful films”
Introduction :
Nigerian cinema is booming and new films emerge every year as real successes. This is particularly the case of “Malaika”, which has just made a notable entry into the ranking of the biggest hits of Nigerian cinema. According to a report published by the Cinema Exhibitors Association of Nigeria (CEAN), the film generated more than 10.9 million naira (approximately 25,000 euros) during its first weekend of exhibition, thus bringing its total turnover at over 283 million naira.
A dazzling success:
“Malaika” broke all records by becoming the highest-grossing Nigerian film in just one month of its release. It thus surpassed “Ijakunmo”, released in 2022, which recorded a total revenue of 278 million naira. The two films are now neck and neck in the ranking of the highest-grossing Nigerian films, with “Malaika” occupying 10th place and “Ijakunmo” 11th.
The undisputed leader:
At the top of the ranking is still “A Tribe Called Judah” with almost 1.5 billion naira in local revenue. Despite a continued decline in revenues since the start of the year, this film remains the most profitable in the history of Nigerian cinema.
Competition with foreign films:
In a context where foreign films are increasingly present on the Nigerian market, it is interesting to note that “Mean Girls”, an American musical, is struggling to attract the attention of the Nigerian public. With only 4 million naira collected in its first weekend of operation and a total of 11.2 million naira since its release two weeks ago, the success is much less than that of local productions.
Conclusion :
The success of “Malaika” confirms the rise of Nigerian cinema and its growing impact on the national market. Other promising Nigerian films could also make it to the top grossing charts in the future. It will be interesting to follow the evolution of this ever-changing industry and see how local films will continue to compete with foreign productions in the Nigerian cinema market.