The African Cup of Nations (CAN), which will be held this year in Ivory Coast, is a major event that arouses the enthusiasm of football fans on the African continent and beyond. But beyond sport, this event also has a significant economic impact for the Ivorian and foreign companies involved.
One of the main areas of activity benefiting from the economic benefits of the CAN is the construction of sports infrastructure. Chinese companies have won the main construction contracts, with large-scale stadiums such as Ebimpé, which is now the largest stadium in the country with a capacity of 60,000 spectators. Construction sites have also been entrusted to local and international companies, including the subsidiary of the French group Vinci and the Ivorian company PFO Africa.
But the CAN does not only benefit construction-related companies. Many opportunities also present themselves in the fields of communication, catering and tourism. Locally, many Ivorian companies were contacted to ensure communication during the event, sometimes with the collaboration of foreign companies. This is notably the case of the Nigerian company Insight Redefini and the French group Publicis.
The tourism sector is also a key area where economic benefits are expected. Egypt saw a significant increase in tourism revenue thanks to CAN 2019, and Ivory Coast hopes to experience a similar situation. The national airline, Air Côte d’Ivoire, also benefits from the event as an official carrier and sponsor.
On an international level, the CAN also represents a communication opportunity for major brands. The competition attracts millions of viewers around the world, providing global exposure to partners and sponsors. Companies from different sectors have joined forces with CAN, whether in the supply of sports equipment, financial services or the oil and gas industry. Sponsors include brands such as Puma, Ecobank, Tecno, TotalEnergies, to name just a few.
In short, the African Cup of Nations in Ivory Coast represents a real economic opportunity for local and international companies. From the construction sector to the tourism sector, including communication and commercial partnerships, this major sporting event offers significant benefits and stimulates the Ivorian economy.